TORONTO – On the heels of success in the United States, Burger King and Impossible Foods have announced the arrival of the Impossible Whopper in Canada. Participating Ontario-based Burger Kings will start serving the sandwich on March 22 with locations across Canada coming on April 12. Burger King is the first Canadian QSR to put the plant-based Impossible patty on its menu nationwide.
“The Whopper is an icon, and we know how much our guests love its unique, flame-grilled taste,” said Matt Wright, general manager, Burger King Canada. “But, we also know those guests – and really, all Canadians – are always looking for more choice, and are increasingly interested in options without beef. That's why we're thrilled to have worked with the team at Impossible Foods to create a burger that is truly just as juicy and delicious as the classic Whopper.”
Canadian Burger Kings will be served with sliced tomatoes and onions, lettuce, mayonnaise, ketchup, and pickles on a toasted sesame seed bun.
“We've been delighted by the popularity of the Impossible Whopper in the United States and are thrilled to bring it to our Impossible Foods fans in Canada,” said Dennis Woodside, president of Impossible Foods. “Our mission is to sell Impossible products everywhere conventional animal meat is sold today, and that includes Burger King, whose huge footprint and affordable prices can make delicious plant-based burgers accessible to more Canadians than ever before.”
According to Burger King parent company Restaurant Brands Inc., in its “Good 2020 Year in Review” report, guests who chose the Impossible Whopper in 2020 avoided the equivalent greenhouse gas emissions of driving about 520 million miles in an average passenger vehicle.