PALM BEACH, FLA. – BurgerFi International Inc. announced the addition of Martha Stewart to its board of directors. The food-focused author, TV host and entrepreneur will serve on the quick-service restaurant chain’s Product & Innovation Committee. Given Stewart’s successful ventures in multiple media platforms, BurgerFi officials said the company considers Stewart’s long list of achievements and marketing and R&D expertise in the food industry valuable to developing growth strategies moving forward.
“As a pioneer in the world of culinary consumerism, Martha stands out as a leader and has the unique ability to connect with an audience,” said Ophir Sternberg, BurgerFi’s executive chairman. “We look forward to her contributions and creative ideas that will enhance the BurgerFi business and brand.”
Sternber referred to Stewart as the “original influencer.”
Stewart, who is credited with reaching more than 100 million fans each month and has a 96% brand awareness among US women and whose appeal is widespread among US millennials, said the BurgerFi strategy and market positioning appeals to her culinary spirit and her belief system.
“From their hand-crafted menu items and their commitment to the NAE program – No Antibiotics Ever, BurgerFi’s mission to redefine the way the world eats burgers is powerful and showcases their efforts to excel with their products and innovation,” Stewart said. “I am looking forward to being a part of the BurgerFi family and watching the brand amass its true potential.”
“BurgerFi is a powerful better burger concept and when you combine forces with a powerhouse like Martha Stewart, who can infuse her talent, experience and knowledge with a passion and excitement for the brand, it’s a recipe for even greater success,” said Julio Ramirez, chief executive officer of BurgerFi.