AUSTIN, MINN. — Jeff Frank has been named vice president of grocery products at Hormel Foods Corp. He was promoted alongside Annemarie Vaupel, who was named vice president of marketing for the company’s foodservice division.
Frank will lead the strategic integration of the Planters and Corn Nuts brand into Hormel Foods. The Planters and Corn Nuts acquisition was announced on Feb. 11 and is expected to be completed this summer.
Frank has held several positions since joining Hormel Foods in 1998. He oversaw brands including Hormel Black Label Bacon and Hormel Cure 81 Ham as a product and brand manager. He was vice president of marketing for Hormel Foods subsidiaries Farmer John and Saag’s, and president and chief executive officer of MegaMex Foods LLC, a joint venture between Hormel Foods and Herdez del Fuerte. He most recently was vice president of marketing for the company’s foodservice division.
“The Planters acquisition is the largest in the company’s history and one that is going to require dedicated leadership and significant focus,” said James P. Snee, chairman of the board, president and CEO at Hormel Foods. “Jeff has broad experience within Hormel Foods and brings extensive retail, foodservice, operational and marketing experience to this new role within our Grocery Products business.”
Vaupel began her career at Hormel Foods in human resources before moving to the company’s foodservice division, where she held roles in brand management, sales and innovation. She most recently was director of marketing for Hormel’s foodservice division. In her new role, she will be responsible for the overall development of marketing, brand strategy and financial performance for the foodservice business.
“Annemarie has significant knowledge and experience with Hormel Foods and in the broader foodservice industry,” Snee said. “Annemarie will continue to provide leadership to our Foodservice team through her innovation, marketing and sales acumen. She will also be a very strategic and important partner to our foodservice customers, as the foodservice industry continues to recover in 2021.”