JERICHO, NY. – Nathan’s Famous Inc. announced it will add Impossible Foods’ plant-based Impossible Burger to its fresh New York-style Angus burger line-up, the first plant-based offering for the brand.
“At Nathan’s Famous, we are always focused on offering our customers food that is memorable, craveable and instagrammable, and this announcement does just that, while making our menu as inclusive as possible,” said James Walker, senior vice president, restaurants at Nathan’s Famous. “We are thrilled to connect with Impossible Foods to bring our customers a plant-based option that tastes incredible. We expect this menu item will bring plant-based consumers the flavor of New York through Nathan’s Famous ingredients coupled with Impossible’s delicious burger.”
The new burger offering comes on an everything-bagel seasoned bun with four pickle chips, two ¼-lb Impossible patties, American cheese, two onion rings, two slices of tomato, lettuce and Sweet Baby Rays barbecue sauce. The launch will begin in the tri-state area and Florida with plans to expand in the coming year.
Nathan’s currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the US Virgin Islands, Guam, and 12 foreign countries through its restaurant system, foodservice sales programs and product licensing businesses.