CHICAGO – Lowes Foods, a supermarket chain based in Winston-Salem, NC., recently added Pre Brands, 100% grass-fed and grass-finished beef to the chain’s meat cases in North Carolina, South Carolina and Virginia.
The company said the most recent Nielsen syndicated data demonstrates significant dollar consumption growth from Pre Brands grass-fed and finished beef, up 94% compared to a year ago.
“Pre Brands was founded with an inspiring, uncompromising vision to deliver what consumers want in beef, including great taste, transparency, health, and humanely treated animals,” said Kevin Ponticelli, Pre Brands chief executive officer. “Pre has delivered on this mission and its category-leading growth, basket size, and loyalty, due to our exceptional product quality and strong consumer and customer investments.”
Pre Brand’s assortment of steaks and ground beef are Non-GMO Project Verified, Whole30 Approved, Keto and Paleo Certified.
“Pre, like Lowes Foods, continues to have the focus on the consumer,” said Wes Doub, Lowes Foods Beef Shoppe category manager. “The unmet need of a case ready 100% grass-fed and finished steaks and ground beef is why Pre will be a great fit with Lowes Foods.”