CENTENNIAL, COLO. – Cattle producers’ sustainability efforts will be promoted by marketing officials with the beef checkoff as part of its Earth Day campaign on April 22.

Highlights of this year’s Earth Day campaign includes the tradition and longevity of cattlemen’s environmental stewardship practices and reinforces cattlemen’s geographic diversity yet unity around being “green” with the resources in their area.

“Each and every one of us is unique – whether it be that we’ve been in the business for 40 years, that we’re 12th generation farmers or that we have special environmental stewardship practices in place – everyone who plays a role in the beef industry has a story worth sharing,” said Mike Stahly, backgrounder and cow/calf producer from Cavour, S.D., and chair of the industry’s Issues Management Subcommittee. “So, as the nation celebrates with us on April 22, farmers and ranchers can be proud to know we celebrate every day as good stewards of our environment – we just need to share that message with consumers.”

The checkoff will be providing tools producers can use to promote Earth Day activities, including: advertisements that can be tailored to their state or their own operation, customizable letters-to-the-editor, e-mail signature graphics, school outreach ideas, social media tips, fact sheets and environmental stock photos. Producers interested in getting involved on a local level in Earth Day activities should contact their state beef council.

“As cattle farmers and ranchers, we should embrace our diversity,” Mr. Stahly said. “Cattle are raised in every state in our nation, in nearly every type of climate and geography. What I do to be ‘green’ here in South Dakota is different from my fellow beef producers in, say, Kentucky. But we all are working toward the same common goal, and we need to tell that story to non-farm folks.”