SAN BERNARDINO, CALIF. – Country Archer Provisions, formerly known as Country Archer Jerky Co., recently announced a partnership with Richards Grassfed Beef, a cattle ranch in Northern California that practices regenerative land management.
Some of Richards’ business practices include holistic grazing, which fosters carbon sequestration – pulling carbon from the atmosphere and storing it into the soil.
“Since day one, our mission has been to craft real food to craft a better world, and Richards Grassfed is a shining example of the impact our collective food choices can make on the planet and our own health,” said Eugene Kang, chief executive officer of Country Archer. “By sourcing pasture-raised beef from a regenerative, local producer like Richards, we’re not only increasing accessibility of the highest quality nutrient-superior protein for more people, but we’re minimizing our carbon footprint and advancing regenerative farming practices domestically.”
Since 1941, the Richards family has operated its 6,500-acre ranch in California.
Richards Grassfed Beef then transitioned its practices to eliminate the use of chemicals and fertilizers, as well as “resting pastures” to avoid overgrazing. Changing these practices made for a 10% increase in soil carbon levels, and a decrease of 360 tons of feed of hay consumption.
The company also tracks positive landscape and environmental impacts of regenerative farming, including biodiversity, soil health, water infiltration and carbon sequestration thanks to its ecological outcome verification by the Boulder, Colo.-based Savory Institute.
“We are a small family-owned farm, but we feel we have a role to play to further regenerative agriculture for the health of our planet and the future of farming,” said Carrie Richards, vice president of compliance and marketing at Richards Grassfed. “We’re grateful to form this partnership with a brand like Country Archer to help us be able to stay true to the values we were built on and create a mutual beneficially partnership. Together, we’ll fulfill our mission of and commitment to the environment, continue to increase wildlife biodiversity, and provide the highest quality beef in the most transparent and sustainable way possible.”