WESTMINSTER, COLO. – On Sept. 23, Jeff Tripician, president of Perdue Meat co., announced Kay Cornelius as the new general manager of Panorama Organic Grass-Fed Meats. Cornelius will play an essential role in leading Panorama on a nationwide growth plan to support US ranchers and increase the availability of organic US grass-fed and finished beef.
Panorama’s network of ranches includes 1 million acres of organic land in eight states and is an authentic claims-based third-party brand. It’s USDA Certified Organic, Non-GMO, Global Animal Partnership Animal Welfare step 4, Paleo and Whole 30 Approved. The US Organic ranching program aims to restore and regenerate the land, water, soil and wildlife.
“I’m thrilled to work with a team of people who are solely dedicated to authentic US open range ranching that is third-party verified and helps ranchers earn a living doing what they love,” Cornelius said. “Through our shared values we are nourishing people, caring for the animals, restoring the planet and supporting communities. This is a highlight of my career. It is my passion to preserve ranching for the next generation of ranchers.”
Cornelius most recently served as vice president of sales at Niman Ranch where the brand doubled their customer base and sales under her leadership. She’s a 17-year veteran of the industry starting in a packing plant, then moving on to distribution sales and national account management. She spent time at Monfort/ConAgra Beef (now JBS) prior to her tenure in the premium meats and specialty market.
Cornelius’ farming, ranching and livestock roots run deep. She grew up on a farm in South Dakota and she and her family now run a Hereford ranch in Colorado. They’ve won numerous national awards including the prestigious National Western Stock Show in Denver, Colo. and the Western National in Reno, Nev., as well as breeding two of the top 10 registered Hereford bulls. Cornelius is also an experienced horsewoman who sits on two stock horse association boards and has won many honors in ranch horse events.
“As a fourth-generation rancher with a lifetime of experience in agriculture, Kay is uniquely qualified to combine her business excellence, compassion for animals, knowledge of land stewardship and great customer service skills to build a vibrant growth program for Panorama Organic Grass-Fed Meats,” Tripician said. “Kay will expand this important brand that preserves the land and supports the growing grass-fed market that includes health-conscious diets like Keto, Paleo and Whole30. Kay has been a trusted ally and the biggest proponent there is for the US family farmer and rancher and I’m excited for Panorama’s next chapter with Kay’s leadership.”