MIAMI – Burger King, a Restaurant Brands International (RBI) subsidiary, has announced its signature Whopper sandwiches will now feature no colors, no flavors and no preservatives from artificial sources across all markets in the United States. The milestone represents one of many substantial changes the restaurant chain has made to promote real food and high-quality ingredients to customers. Currently in the United States, 85% of the Burger King permanent food menu is now free of colors, flavors and preservatives from artificial sources, and the brand’s goal is to achieve 100% by the beginning of next year.
“We put a lot of effort into the Whopper to make it taste great and the real Whopper free of colors, flavors and preservatives from artificial sources has the same iconic flame-grilled flavor that guests know and love,” said Chris Finazzo, president, Americas, Burger King. “This announcement further highlights our commitment to serve delicious, affordable meals our guests can feel good about.”
Burger King’s journey to improve the ingredients in its food began a few years ago and to date it has removed around 8,500 tons of artificial ingredients globally. Earlier this year, Burger King removed all preservatives, colors and flavors from artificial sources from the Whopper sandwich in several European countries and select markets in the United States. The brand continues to push ahead with the launch of the real Whopper across all the United States and expanding use of real ingredients to Canada, Indonesia and other global markets.
“We know that real food tastes better and are working hard to remove all preservatives, colors and flavors from artificial sources from the burgers and food we serve in all countries around the world,” said Fernando Machado, global chief marketing officer with RBI. “Through our Restaurant Brands for Good framework we are committed to doing the right thing and continuously improving the quality of our food.”
For a limited time only, Burger King will highlight the real food in the iconic Whopper by placing the recipe front and center on every sandwich wrapper.
For additional information, visit www.bk.com/WhopperRecipe.