DAKOTA DUNES, SD. – Offering retail consumers Angus beef and pork cuts with premium production attributes in case-ready packaging is the goal of Tyson Fresh Meats Inc.’s new product launch. The beef and pork subsidiary of Springdale, Ark.-based Tyson Foods Inc. announced the launch of its Open Prairie Natural Meats case-ready line, which is sourced from animals raised on vegetarian diets and without antibiotics or hormones also feature DNA-based traceability.
According to Tyson, case-ready meat products offer retail shoppers convenience and quality that are trending in the self-service meat case versus options available at many full-service fresh meat counters.
“Consumers are looking for changes in how meat is packaged and paying close attention to the meat they buy in the store,” said Kent Harrison, Tyson Fresh Meats’ vice president of premium programs and marketing.
The new product line also allows retailers to minimize labor costs with exact-weight products that require no cutting, weighing or packaging at the store level in addition to extended shelf life, reduced shrink and leakproof packaging.
“Luckily for fresh meat retailers, the packaging innovations that consumers seek may also help alleviate two of their long-term issues: labor and shrink,” Harrison said. “We’re excited to offer our retail customers a branded case-ready product that their shoppers can feel good about buying, knowing they are feeding their families a wholesome protein from responsibly raised animals.”