NEW YORK – Nathan’s Famous Inc. is expanding in Dubai and the Middle East through a variety of partnerships and transactions. The company also plans to bring its hot dog eating contest to Dubai with a regional qualifier event in the coming months.

This news follows the company’s announcement of a partnership with Mezzan Holding KSC and its subsidiary, Khazan Meat Factory, to produce halal hot dogs.

“Our team is excited about the growth and potential we see for Nathan’s Famous in Dubai, especially following our trip there just a couple of weeks ago,” said James Walker, senior vice president, Restaurants. “We’ve made great strides with some incredible partners and look forward to growing our brand there and creating a new group of Nathan’s enthusiasts in the Middle East. It’s only fitting that with this growth, we bring the world-renowned Hot Dog Eating Contest to Dubai, and we look forward to finding a fantastic venue and partners to make it a reality.”

Nathan’s Famous said its partnership with Dubai-based Kitopi Kitchens ramps up this month with delivery throughout the region. Distribution in grocery stores and foodservice, including cart service in popular spots around Dubai also is in the works, the company said.