KANSAS CITY, MO. – Like many other events this year, the Southwest Meat Association convention did not look the same in 2020, thanks to the coronavirus pandemic. Instead, a team led by Joe Harris, president and chief executive officer of the Southwest Meat Association (SMA), set up a command center at ABF Packing in Texas to run its virtual convention.

During this week’s MEAT+POULTRY Podcast, Harris discusses how SMA pulled off the quick switch from an in-person plan to a virtual convention.

Harris describes the feedback he has received from the speakers and sessions from the event. He also shares what SMA has done for small meat processors during this difficult time and what his group plans to do for the rest of the year.

Check out all the information on the convention here.

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