DAKOTA DUNES, SD. – Tyson Fresh Meats Inc., the beef and pork subsidiary of Tyson Foods Inc., announced on July 21 that Ozlem Worpel will be the new director of fresh meats marketing. She was promoted from her previous role as senior brand manager.

Worpel will lead Tyson’s strategic direction across its brand portfolio of pork and beef while developing new product lines and brand identities in a competitive marketplace. She will also provide direction on a comprehensive sales support structure.

“Ozlem brings extensive knowledge and leadership skills to her new role, and we look forward to her continuing to excel within the company,” said Kent Harrison, vice president of marketing and premium programs for Tyson Fresh Meats.

Worpel has more than 25 years of marketing and product development experience. Since joining the company in 2016, she led the launch of three brands for Tyson Fresh Meats: Open Prairie Natural Pork, Chairman’s Reserve Prime Pork and Chairman’s Reserve Prime Beef.