KANSAS CITY, MO. – Paul Shapiro, CEO of Better Meat Co., is trying to expand blended meat products into the protein market.

In this week’s MEAT+POULTRY Podcast, Shapiro discusses what went into starting Better Meat and why he felt like this was the right move in his career. He also talks about the company’s operations in Sacramento, Calif., its business strategy and how the products are made and shipped to other meat processors.

Shapiro has also written a book overviewing the emergence of cell-based meat products. He discusses what he envisions for the future of that industry as well.

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