NEWPORT BEACH, CALIF. – Chipotle Mexican Grill expanded its digital platform capabilities through the launch of an app for Canadian customers and ordering enhancements for customers in the United States.
Customers in Canada can order Chipotle meals via Chipotle.ca or the Chipotle app, as well as through DoorDash and Uber Eats. Chipotle owns and operates more than 2,600 restaurants in the United States, Canada, the United Kingdom, France and Germany.
“Investing in our digital ecosystem in Canada will enhance the guest experience and position us well for future growth,” said Anat Davidzon, managing director of Chipotle, Canada.
Starting June 22, Chipotle is launching Pepper, its concierge bot, on Facebook Messenger. Pepper can find the Chipotle restaurant closest to the user and guide the customer through the ordering process. Orders are customized via the Chipotle’s Digital Kitchens — dedicated ingredient stations operated by special teams in nearly all Chipotle locations. Digital orders feature tamper evident packaging seals to help ensure food is secure upon delivery or pickup.
Chipotle’s group ordering feature is now available on Chipotle.com. Customers can share a group order link which allows multiple people to participate in the ordering process simultaneously. The checkout is handled by the host, and everyone in the group can track the order via Chipotle.com.
And starting June 18, Chipotle will be leveraging the Chipotle app and Chipotle.com as a donation platform. Customers can round up their bill to the next highest dollar amount at checkout to donate to organizations advocating against issues like systemic racism and inequality, beginning with the National Urban League.
“We’re always working to enhance and optimize our digital capabilities and provide guests with a seamless ordering experience,” said Curt Garner, chief technology officer, Chipotle. “It is critical that we meet customers where they are spending time online and give guests ordering options that best fit their needs.”