OAKWOOD, GA. – Following limited availability of poultry earlier in the year due to the impact of COVID-19, Wayne Farms started exploring a go-to-market approach to sell products to customers through an online broker, The Savory Butcher.
Wayne Farms, an established foodservice supplier of chicken products, recently expanded the program across the Southeastern region of the United States after successfully test marketing the concept in North Alabama and Atlanta in early May.
Clint Rivers, president and chief executive officer of Wayne Farms, said making the company’s poultry products available to order online and offering pickup sites to consumers provides a valuable option to traditional retail shopping.
“During these challenging times, we hope these community sales make it a little easier for our neighbors to feed their families with fresh, wholesome chicken, produced locally by our family farm partners,” Rivers said.
The chicken products from Wayne Farms, offered through The Savory Butcher, allow consumers to order and pay for items online and choose a pickup time that suits their schedule. Available products include fresh, boneless, skinless chicken breasts, tenders, thighs and drumsticks.
As customers drive through the pickup site, volunteers and staff load purchased products into their vehicles and maintain social distance requirements.
Wayne Farms products can be ordered at savorybutcher.com.