SONORA, CALIF. – Diestel Family Ranch, a family owned producer of turkey products, announced the acquisition of Willie Bird Turkeys on May 26.
Willie Bird Turkeys sells turkeys, chicken and duck products under its own label. The company produces free-range natural and organic turkey, along with award-winning smoked holiday and year-round products.
“We are honored to welcome the Willie Bird Turkeys brand into our family and into the homes of American meat lovers across the country,” said Heidi Diestel, a turkey grower for the family business. “As longtime family friends, we look forward to keeping Willie’s legacy and independent spirit alive by offering delicious holiday and year-round products, just as Willie did.”
The turkey company was founded by fourth-generation rancher Willie Benedetti in 1963 when he was 14.
Diestel also said the business is already taking orders for fresh and whole birds for the 2020 Thanksgiving season. In the next few months, the full Willie Bird Turkeys lineup, including turkey bacon, smoked deli meats, smoked duck breast, and more, will also be available.