KANSAS CITY, MO. – Retail meat sales have continued to grow exponentially during the coronavirus pandemic. This has led consumers to buy up beef chicken and pork, but lamb has also seen a major increase.
In this episode of the MEAT+POULTRY Podcast, Rick Stott, chief executive officer of Superior Farms, an integrated producer and processor of lamb based in Sacramento, California, to see how the company is handling the coronavirus situation.
Stott discussed varying business trends on a day-to-day basis including the massive shift in demand away from foodservice. Then he explained what it took for Superior Farms to transition its processing operations from foodservice and retail to, now, all retail. Stott also talked about precautions Superior has taken, including social distancing practices and focusing on the sanitation of its facilities to ensure the safety of its employees and products.
Finally, Stott mentioned how the company was preparing for the annual spike in demand associated with the Easter holiday, even during these challenging times.