OTTAWA, ONTARIO – Chicken Farmers of Canada is moving to new corporate offices and establishing a new logo to illustrate the organization’s evolution.
Chicken Farmers of Canada monitors compliance with provincial quota allocations for chicken and represents the interests of Canadian chicken farmers. The organization said the new logo incorporates the distinctive chicken from its “Raised by a Canadian Farmer” brand logo, while incorporating new brand markers to reflect the organization’s purpose and ability to adapt to change.
“Chicken Farmers of Canada has a history of being able to adapt and change with the time” said Benoit Fontaine, chair of Chicken Farmers of Canada. “And change we have over the past 40-plus years. When we started, our logo looked very different. And since then, we’ve been through five iterations of that logo.
“Now, with our upcoming move to a new, modern office, we believe it’s time to change that logo to better reflect who we are. In the spirit of evolution, I am pleased to launch the brand-new corporate logo for Chicken Farmers of Canada. It reinforces that our brand is a part of everything we do.”
The “Raised by a Canadian Farmer” brand was launched four years ago, and it continues to grow with 36 national and regional partners actively using the logo, the organization said.
“Recent studies show that 87% of Canadians believe that it is important that Canadian chicken be labeled as Canadian and that Canadian chicken is raised by farmers they can trust,” Chicken Farmers of Canada said.