MINONG, Wis. – Jack Link’s Protein Snacks named Kevin McAdams as the president of North America on March 4. He will oversee the company’s US and Canadian businesses along with manufacturing and supply-chain operations in the United States, Brazil and New Zealand. McAdams will report directly to CEO Troy Link.
“We are tremendously excited to have Kevin, a deeply experienced and values-based leader, join our company and help shape a strong future of growth for Jack Link’s,” said Link. “I am confident that he will play a pivotal role in upholding our core values and unique culture, strengthening our portfolio of brands, and competing and winning in our category and consumer segments.”
Jack Link’s said in the release that it wants to focus on being the category-growth driver for customers by making the highest-quality foods, providing exceptional service at the shelf and investing in branding, marketing and digital activation that excites people.
Link added that McAdam’s role would be leading those initiatives across North America while also working to develop and strengthen the company’s total global supply chain.
McAdams brings 25 years of leadership experience in the food and beverage industry. Prior to taking this Jack Link’s position, he served as president at Mizkan America, Schwan’s Consumer Brands and Pabst Brewing Company. He also held operating roles with Red Bull North America, The Coca-Cola Company, Frito-Lay North America and The Earthgrains Company.
“The Link family and company team members have built a tremendous legacy and brand, and I am honored to join the Jack Link’s team as we set our sights on accelerating the company’s growth plans,” McAdams said. “I look forward to building on Jack Link’s rich heritage for our customers, consumers and team members. Not to mention, working, and running, with Sasquatch is pretty cool, too.”
McAdams earned his bachelor’s degree from Iowa State Univ. in Ames, Iowa, in 1993.