CHICAGO – Greenleaf Foods SPC, the plant-based protein subsidiary for Maple Leaf Foods, announced on Feb. 6 that its products for Lightlife and Field Roast Grain Meat Co. will be on Purple Carrot, a plant-based meal kit company across the US.
The partnership allows customers of the service to order Greenleaf products. The company also announced that subscribers to Purple Carrot will receive free Lightlife and Field Roast products to try new items.
“Our brands are committed to making plant-based eating more accessible and delicious,” said Dan Curtin, president of Greenleaf Foods. “Our partnership with Purple Carrot enables home cooks to explore plant-based meats and satisfies growing consumer demand for easy, flavorful meal solutions.”
Greenleaf plans to send out recipes in the meal kits for Cannellini Bean Stew with Mustard Greens & Parmesan dish, which will feature Field Roast Italian Sausage, and Field Roast Smoked Apple Sage Sausage Skillet with Farro & Spinach, among other dishes.
“There is such a strong interest in incorporating plant-based foods, but most people remain unsure how to approach this new way of eating,” said Andy Levitt, founder and CEO of Purple Carrot. “No matter where consumers are on their plant-based journey, Purple Carrot’s partnership with Lightlife and Field Roast offers plant-based protein options that are familiar and flavorful, making it easy to choose plant-based.”
Maple Leaf Foods launched Greenleaf Foods in October 2018, combining the Field Roast brand it acquired in December 2017 and the Lightlife Foods brand it acquired in March 2017 to create a new plant-based food company.