PLANO, Texas – Stryve, a producer of snack foods including beef biltong, announced several executive appointments, including the promotion of Jaxie Alt to the role of co-CEO effective immediately.
Prior to joining Stryve in March 2019 as chief marketing officer, Alt spent 17 years with Keurig Dr Pepper leading a product portfolio valued at $8 billion in retail sales. She is credited with helping Stryve double its annual revenue, and as co-CEO she will continue to oversee nationwide marketing efforts as the company expands its footprint. She also will oversee sales and human resources at Stryve.
“Jaxie’s passion to put something healthy in the world is contagious,” said Peter Rahal, founder of Rx Bar and a Stryve board member. “Her energy and expertise are key ingredients that have helped this startup find its voice and established a brand that can be successful going to market now and in the future.”
In addition to Alt’s promotion, Alex Hawkins was named chief operating officer; Billie Winkle was named chief financial officer; and Bruce Boettner was appointed chief sales officer.
Hawkins previously was a principal investor at Rosewood Private investments leading more than $400 million of merger and acquisition transactions. Hawkins brings the Stryve team deep expertise in strategy and operations with a particular focus on nutrition brands and manufacturers, the company said.
Winkle is the second female – along with Alt – to join the executive leadership team. Prior to joining Stryve, she served as the vice president of Accounting, Tax and Treasury at KidKraft, scaling the business to 10 times its size during her tenure.
And Boettner brings extensive sales experience from the food and beverage industry, according to Stryve. He most recently served as vice president of sales at startup Humm Kombucha and worked 19 years with Kellogg’s as sales lead for the Kashi brand.
“I’m thrilled about the team we’ve assembled to help Stryve grow,” Alt said. “As consumer interest in healthy eating continues, and awareness and understanding of biltong expands, I believe we now have the leadership team in place to reach our goal to help America snack better.”