ST. LOUIS — George Hanson has joined Panera Bread Co. as senior vice president and chief digital officer.

Prior to joining Panera, Hanson was with Under Armour, most recently as vice president of North America e-commerce and retail. Earlier, he was vice president of e-commerce at Lane Bryant and also spent more than 13 years at Lands’ End in a variety of roles, including interim managing director for Lands’ End Japan KK, senior manager of international strategy, senior merchant of retail, merchandise manager, full line store merchant, e-commerce merchant and associate inventory manager.

He received a bachelor’s degree in marketing and international business at the University of Wisconsin-Oshkosh and a master’s degree in management at the University of Wisconsin-Madison.

He is a member of the Google Retail Advisory Council and a member of the National Retail Federation’s Digital Council.