MIAMI – Popeyes Louisiana Kitchen announced on Jan. 13 that its now-viral chicken sandwich could be delivered right to a customer’s door thanks to a nationwide partnership with DoorDash.
To start off the collaboration, Popeyes and DoorDash will give people a free chicken sandwich with any order of $20 or more and no delivery fee with the code CHICKENWINNER.
“The positive response and demand for our new Chicken Sandwich sparked a social media frenzy and it was incredible to see this new product generate such excitement from our fans,” said Bruno Cardinali, head of marketing North America at Popeyes Louisiana Kitchen. “We are thrilled about the continued buzz around our chicken sandwich and excited to deliver it to our loyal fans for free through our partnership with DoorDash.”
The chicken sandwich combo will also feature two cured pickles and guests’ choice of classic mayo or spicy Cajun spread, along with a side and small beverage.
During the first launch of its chicken sandwich, Popeyes saw a dramatic increase in chicken sales and traffic to restaurants.
According to Popeyes, DoorDash can reach 80 percent of Americans in 50 states. It also will become the largest third-party delivery partner by coverage as it currently operates across 1,000 stores in the US.
“Over the past few months, we’ve worked closely with Popeyes to build a robust partnership,” said Toby Espinosa, vice president of Business Development at DoorDash. “As one of the most requested stores to date, we’re excited to bring the beloved Popeyes brand to our marketplace, and there is no better way to celebrate this new partnership than to offer the famous Popeyes Chicken Sandwich to customers for free.”
MEAT+POULTRY recently covered the “Chicken Sandwich War” between Chick-fil-A and Popeyes in a two-part podcast series.
Take a listen at the links below.
Part 1: Chicken sandwich ‘war’: What was it good for?