LAUREL, Miss. – Home cooks looking for help with dinner need only to ask. Sanderson Farms has launched a smart speaker skill that enables Google Home or Amazon Echo smart speakers to help consumers make poultry-centric dishes such as garlic parmesan chicken wings or chicken fajitas.
“We wanted to enter into the voice space, as so many other brands are working with Google Home, Amazon Echo, and other smart speakers,” said Hilary Burroughs, Sanderson Farms director of marketing. “We realized no other chicken producers were utilizing Google Home and Amazon Alexa technology and took this opportunity to be the first.”
More than 170 Sanderson Farms recipes are available. All that consumers have to do is enable the skill on their Google Home or Amazon smart speaker, and a virtual assistant will lead them through recipe ingredients and cooking directions.
Lampkin Butts, Sanderson Farms president and chief operating officer, said, “With the Sanderson Farms smart speaker skill, it is our goal to make everyday life easier for consumers. By providing some voice-activated help in the kitchen, users can spend less time googling recipes and flipping through cookbooks, and more time enjoying meals with family and friends.”
Additional capabilities are under development and include cooking tips, frequently asked questions, and recipes by cut of chicken.
“We eventually want to get to a point where a consumer can open the fridge and tell their smart speaker what they have available, and the smart speaker will suggest a recipe based on those ingredients,” Burroughs added.