Beyond Meat is starting to look at a principle breakfast meat alternative next. According to CNN, the plant-based company is exploring alternatives for bacon and steak.
Founder and CEO Ethan Brown said the product was still in development and would need a “surprise breakthrough” to launch soon.
In a statement to MEAT+POULTRY, Beyond Meat confirmed that they are analyzing the option of bacon- and steak-like products.
“Beyond Meat is committed to building out the protein case, so some of the more complex meats (such as bacon and steak) are potential targets for the brand,” a Beyond Meat spokesperson said. “Beyond Meat is committed to innovation and expansion, and with each new product we are quickening our pace as we work to collapse the differences between our products and their animal-protein equivalents.”
Beyond Meat continues to gain partnerships with companies across the country including Blue Apron and HelloFresh, two of the largest meal kit companies in the US.