SAN DIEGO, Calf. – Qdoba Mexican Eats announced a partnership with Premiere Queso Kings LLC on a deal to establish 20 restaurant locations around Atlanta and across Alabama. According to Qdoba, the first Atlanta restaurant should open by late 2019 or early 2020.
“Qdoba is unquestionably a leader in the fast-casual restaurant space, with the combination of flavorful food and inviting atmosphere,” said Patrick Sidhu, founder of Premier Queso Kings. “Along with an attractive value proposition that stands above so many other category players, Qdoba’s holistic leadership team — across franchising, operations and marketing — is clearly one of the many reasons the brand continues to outpace the category when it comes to traffic, sales and guest loyalty.”
Qdoba restaurants will offer their known commodities like grilled steak, adobo chicken, burritos, burrito bowls, salads, quesadillas, nachos and tortilla soup.
Premier Queso Kings’ affiliate companies own and operate more than 200 restaurants leading national and regional fast casual brands. Qdoba has more than 750 locations in the US and Canada.
“Premier Queso Kings is exactly the type of franchise group that fits with the Qdoba brand,” said Keith Guilbault, CEO at Qdoba. “We always strive to work with multi-unit, experienced operators, and we know Premier Queso Kings will deliver the elevated Qdoba experience that guests seek out and embrace.”