VAUGHAN, Ontario – KFC Canada and the Chicken Farmers of Canada recently formed a partnership to feature the Raised by a Canadian Farmer seal on the quick-service chain’s products.
The seal represents poultry raised under what the partnership calls exacting standards:
- Animal care, ensuring chicken health and welfare on farms;
- On-farm food safety, emphasizing cleanliness, safety and biosecurity on farms; and
- Sustainability, committing to sustainability efforts and farmland preservation.
“The Raised by a Canadian Farmer brand is synonymous with origin and quality and is a symbol for the innovation, pride, and hard work that Canadian chicken farmers put in every day,” said Benoît Fontaine, chair, Chicken Farmers of Canada. “For years, KFC Canada has demonstrated to the world that chicken partners throughout the Canadian value chain are committed to delivering on consumer expectations for food safety, animal care, and sustainability excellence.”
The Raised by a Canadian Farmer seal will appear on in-store packaging and signs at KFC locations across Canada, as well as on KFC Canada’s social media pages and website.
“KFC Canada stands behind its chicken quality and taste credentials and we're proud to serve chicken that Canadians trust and love, from our classic Original Recipe buckets to our boneless Tenders,” said Nivera Wallani, president and general manager, KFC Canada. “Featuring the Chicken Farmers of Canada Raised by a Canadian Farmer seal on our products demonstrates and reinforces not only our support for Canadian chicken farmers, but our commitment to serving chicken raised with industry-leading animal welfare, food safety and sustainability practices.”
Chicken Farmers of Canada represents 2,800 chicken farmers raising poultry across Canada. The organization introduced the Raised by a Canadian Farmer brand in 2013.