MONT SAINT HILAIRE, Quebec – The Canadian government announced an investment of C$5.28 million toward enabling small- to medium-sized food and beverage companies to promote their products abroad.
Agri-Food Export Group Québec -Canada will use the funding to help member companies diversify their markets and establish a presence in key countries such as the United States, France and Germany. Group Export will participate in trade shows, business meetings and trade missions. The organization also offers an annual training program for businesses that provides key tools for market development. The funding is provided under the Canadian Agricultural Partnership’s AgriMarketing program.
“For my very first task as chair of the board of directors, I could not ask for better than to welcome this renewed support and show of confidence from Agriculture and Agri-Food Canada,” said Bill Sheehan of the Agri-Food Export Group Québec–Canada. “The fact that this financial assistance has been granted again clearly demonstrates AAFC’s support for an entire industry whose exports contribute significantly and structurally to the economy. By helping biofood exporters seize more market development opportunities, our government is allowing them to focus more on creating wealth for Canada and Quebec.”
Agri-Food Export Group Québec-Canada is a non-profit association based in Sainte Julie, Quebec. The Agri-Food Export Group is the largest association of agri-food product exporters in Canada with a membership of more than 450 companies.