“Frozen, unprepared,” the third major marketing-form category in the study, represented 22.6% of total marketings last year. This share compared with 22.9% in 2007 and 21.5% in 2005.
Regarding marketing channels, distributors continued to handle a substantial share of total chicken marketings in 2009, the NCC survey of processors found. Processors shipped 28.5% of their marketings to distributors last year, the largest marketing channel category and the same percentage as in 2007. In 2005, the comparable share was 26.5%. Retail grocery stores, including club stores, was the second-largest marketing channel with 26.6% compared with 25.3% and 25.5%, respectively for 2007 and 2005.
Participating in the survey for 2009 were 22 broiler processors that represent 82% of production. These processors marketed approximately 7 billion broilers weighing 30.8 billion lbs., ready-to-cook weight. They operated 120 processing plants and 50 further-processing plants.