CHICAGO – Field Roast Grain Meat Co., a unit of Maple Leaf Foods under Greenleaf Foods SPC, unveiled its latest partnership with Seattle-based Elysian Brewing Company around a plant-based beer-infused bratwurst.
The product, which will be available at Brat Fest in Madison, Wisconsin (May 24-26), features similar spices to meat-based brats, including ground garlic, caramelized onions, caraway seeds and Elysian beer.
“We are excited to partner with a company that shares our values of bringing the best quality products to customers, while consistently innovating,” said Dan Curtin, president of Greenleaf Foods. “We want to continue providing new options and keeping our plant-based values at the focus of everything we do. Teaming up with Elysian allows for us to innovate and excite a new fanbase.”
The plant-based bratwurst has all-natural colors and flavors with, no preservatives and no GMOs. Field Roast is a manufacturer of plant-based facsimiles of meat and cheese products. Elysian Brewing Company opened in 1996 in Seattle.
The Elysian beer-infused Field Roast Bratwurst are sold at Meijer stores in the Midwest and PCC Community Markets in Washington State. More retailers will be offering the products in the future.