TORONTO – Restaurant Brands International Inc., parent company of Burger King, Tim Hortons and Popeyes, said it is “testing three new breakfast sandwiches made with the 100% plant based Beyond Meat Breakfast Sausage patty at 60 restaurants in the Greater Toronto Area (GTA).”
The addition of Beyond Meat at Tim Hortons follows successful tests of the meatless Impossible Whopper in St. Louis, Missouri. On May 14, the company expanded the meatless Whopper to restaurants in Miami, Florida, Columbus, Georgia, and Montgomery, Alabama.
But menus aren’t the only thing growing at RBI. At its first investor day in New York, the company announced plans to expand to more than 40,000 restaurants globally over the next eight to 10 years.
It is not clear if the growth will be spread evenly across the company’s brands, but executives at RBI believe the company is well positioned to take advantage of the positive growth forecast for the quick-service restaurant market. The five-year outlook for growth in the global burger market is expected to be 5 percent annually, and growth in the global coffee and chicken markets are forecast at 6 percent annually, according to RBI.
“RBI is fundamentally a growth company, with three amazing, iconic brands that we believe have a very long runway for growth — both at home and around the world,” said CEO Jose Cil. “We have a proven history of generating very strong returns for our shareholders and today we are excited to share more insight than we ever have before to support our belief that all three brands have substantial growth ahead.”