TILLAMOOK, Ore. – Jerky and snack manufacturer Werner Gourmet Meat Snacks Inc. announced a new brand identity and packaging as the company celebrates its 25th year in business in 2019.
This is Werner’s first packaging change since the company was founded in 1994.
“Our new brand embodies the attributes and values we built our business on and it is our hope that these values shine through to our customers and consumers in our packaging,” said Ken Werner, president and co-founder of Werner. “Our new brand highlights how there’s nothing quite like working with the people you love the most and that with family, you'd better be ready for everything. We built our family-run business together from the ground up, with decades of hard-earned knowledge (and a few family squabbles) in every recipe. Our new look really tells this story.”
Earlier this year, the company also stated that all of its products will be updated from whole muscle jerky to all-natural formulations. The company previously had separate categories for its all-natural jerky products.
“We know consumers today are looking for clean labels, with easy to read and healthy ingredients,” explained Lauren Seeger, director of marketing for Werner. “Our shift to using all natural recipes for our entire whole muscle jerky line just made sense.”
Werner started out as a two-person operation in the family garage of Ken and his wife Karla Werner who were both producers and distributors of meat snacks. Currently, the company employs more than 120 people and processes products in an 85,000-sq.-ft. facility in Tillamook County, Oregon.