AUSTIN, Minn. — Hormel Foods Corp. will be putting a new spin on its Natural Choice deli meat brand by rolling the “Good Feeds Us All” national advertising campaign.

“Whether it’s choosing no artificial ingredients and no artificial flavors, or choosing to be more imaginative, generous, kind or loving, there can never be too much good in our world,” said Beth Fehrenbacher, senior brand manager for Hormel Natural Choice deli meats. “Through this spot, and in the continuation of this campaign, we seek to support the good people do in their communities, and the connections we can all make.”

The company will go on a national tour with the new campaign that will spotlight organizations and individuals who try to put good out into the world. The tour starts in the summer at the Minnesota State Academy for the Deaf and includes a feature story with the nonprofit Be Strong and its We Dine Together program. This a student-led movement aiming to provide a proactive and comprehensive solution to schools and communities by creating a more inclusive world. 

One of the first commercials released by Hormel featured a young man learning sign language so he could communicate with a deaf classmate at school.

Additional dates and tour stops will be announced soon by Hormel.