PLANO, Texas – Stryve Biltong recently named Jaxie Alt to the post of chief marketing officer for the company.
Prior to joining Stryve, Alt had roles at Taco Bell and more than 17 years at Dr Pepper Snapple Group, where she served as co-CMO responsible for more than $8 billion in retail sales. Alt is credited for her track record of delivering superior revenue and earnings growth outperforming competitors through the use of breakthrough creative, deep consumer insights, rich data analytics and innovative media strategies.
“I feel so lucky to have found a company where I believe deeply in the products, the people, and the company purpose,” Alt said. “Stryve is on a mission to help Americans snack better by introducing them to the ultimate clean protein snack: Stryve Biltong. It’s high in protein, low in sugar, made with just a few ingredients and tastes amazing. I’ve loved the products and the brand since I discovered them, and I am thrilled to be joining the Stryve team.”
Alt is the first CMO for Stryve, which is experiencing rapid growth in the meat snacks category. The company recently secured a series B investment in this month and now is looking to drive consumer education and awareness of Stryve brand biltong.
“We’re thrilled to welcome Jaxie to the Stryve leadership team,” said Joe Oblas, co-founder of Stryve Biltong. “Her creative abilities coupled with her results-driven background and passion are exactly what we need to take Stryve Biltong to the next level.”
Biltong originated from the South African tradition of air-drying meat. Beef is marinated in traditional ingredients including salt, pepper, ground coriander and vinegar which add flavor and act as curing agents. The meat is then air-dried and can be sliced into strips or formed into sticks called droëwors.
Plano, Texas-based Stryve Biltong is a leading beef biltong company founded by former National Football League player Gabe Carimi and sports nutrition specialists Oblas and Ted Casey. The company’s meat snack portfolio includes chicken and turkey bites, beef and turkey sticks, and biltong. The products are made with little to no carbohydrates, sugar, nitrates or additives.