DAKOTA DUNES, S.D. –Tyson Fresh Meats, the beef and pork subsidiary of Tyson Foods Inc., announced the launch of its Chairman’s Reserve Prime Beef.

Chairman’s Reserve Meats now consists of Premium and Prime: a two-tier, dual-protein mix marked by different scoring specifications. 

“Our USDA Prime quality grade beef keeps in step with the exacting standards of our Prime Pork counterpart,” explained Ozlem Worpel, senior brand manager of Tyson Fresh Meats. The Prime Beef offering requires a ribeye area of 10-16 square inches and a hot carcass weight of less than 1,050 lbs. “It’s a welcome addition to an already-impressive portfolio,” she said.

A new brand look was also revealed for the Chairman’s Reserve Meats that features an updated design crest.

“The new Chairman’s Reserve Meats logo is an exciting nod to our brand’s fresh way of thinking about meat,” Worpel said. “We’re excited to jump into a new year by updating the look of a beloved brand like Chairman’s Reserve Meats.”