TORONTO – Qesada Burritos & Tacos, a Toronto, Canada-based Mexican foodservice concept, will launch the Beyond Meat Burrito containing Feisty Crumbles made by Beyond Meat. Qesada is the first national chain in the quick-service restaurant category in Canada to partner with Beyond Meat, according to the company.
Quesada’s recipe for the Beyond Meat burrito combines the spicy heat of habanero pepper with a blend of Mexican flavors. Diners can customize Beyond Burgers with various toppings such as Mexican slaw, guacamole or salsa.
“More of our customers are identifying as flexitarians and requesting plant-based options so we’re thrilled to be Canada’s first Mexican chain to offer the Beyond Meat Burrito,” said Steve Gill, founder and chief recipe officer, Quesada Burritos & Tacos. “Beyond Meat’s Feisty Crumbles perfectly replace animal protein with plant protein that’s juicy and satisfying to anyone — no matter their dietary preferences.”
Quesada Burritos & Tacos will support the Beyond Burrito launch with digital banners, Facebook and Instagram.
“We pride ourselves in creating delicious, sustainable protein for the center of the plate that enables consumers to continue eating what they love, in this case satisfying tacos and burritos, while enjoying the health and environmental benefits of plant-based meat,” said Ethan Brown, Beyond Meat founder and CEO. “We are excited to expand our Canadian presence by partnering with Quesada — a true success story in menu and flavor innovation.”