NEWPORT BEACH, Calif. – A new lineup of menu items at Chipotle Mexican Grill taps into popular diets. Lifestyle Bowls are available in four varieties: Whole30 Salad Bowl, featuring romaine lettuce, carnitas, fajita vegetables, tomato salsa and guacamole; Paleo Salad Bowl, with romaine lettuce, barbacoa, fajita vegetables, green salsa and guacamole; keto salad bowl, with romaine lettuce, carnitas, red salsa, cheese and guacamole; and Double Protein Bowl, which has white rice, black beans, chicken, steak, red salsa, romaine lettuce and sour cream.
“Now more than ever, Americans are embracing new and varied approaches to healthy living and wellness,” said Chris Brandt, chief marketing officer at Chipotle. “We’ve watched guests custom create lifestyle-specific bowls when ordering in our restaurants, so it made sense to offer delicious options via our online channels that help people easily order bowls with real ingredients that fit their wellness goals.”
Melissa Hartwig Urban, co-founder of the Whole30 program, said, “We are always looking for ways to make the Whole30 easier and more accessible, and travel has always been a pain point. It’s not always easy to find compliant options on the road, so I was thrilled to work with Chipotle to create a tasty, satisfying salad bowl that meets our program guidelines.”
The Lifestyle Bowls are exclusively available through the Chipotle mobile app and website for in-restaurant pickup or delivery, according to the company.