NEW YORK – WW, formerly Weight Watchers International, is partnering with Blue Apron to offer a selection of recipes available for home delivery. The Blue Apron culinary team designed meals inspired by the WW Freestyle program featuring diverse cuisines and unique flavors.
Available to order through Blue Apron’s digital platform beginning Dec. 26, meals include crispy baked chicken with kale, potatoes and caper mayo; garlic shrimp and Spanish-style potatoes with peppers and onions; chipotle sweet potato chili with avocado and cotija cheese; togarashi tilapia; blackened pork chips and spicy orange salsa with cauliflower and kale salad; and za’atar chicken bowl with creamy mustard dressing.
“This partnership is all about bringing delicious, inspiring meals directly to your home,” said Stacey Mowbray, president of North America at WW. “The recipes — based on WW Freestyle, our most effective and livable program to date — make cooking at home simpler, convenient and enjoyable.”
Blue Apron has partnered with various brands to broaden its appeal, including the popular Whole30 eating plan.
“The passion, engagement, and enthusiasm of WW members closely mirrors the attributes of our community of home cooks,” said Brad Dickerson, CEO of Blue Apron. “Our new WW Freestyle menu is designed to bring discovery and achievement to the home cooking experience, introducing consumers — including WW members and Blue Apron customers –– to ingredients, techniques and delicious meals that empower them to develop a wellness-inspired home-cooking routine.”