ST. PETERSBURG, Fla. and BRIDGEWATER, N.J. – Applegate Farms LLC, a unit of Hormel Foods, was named the “Official Natural and Organic Meat” of Minor League Baseball (MiLB).
Applegate, which is a leading manufacturer of natural and organic meat, cheese and frozen products, partnered with Minor League Baseball to supply the company’s “clean meat” products at concession stands at select MiLB ballparks.
“Partnering with Minor League Baseball was a no brainer for Applegate. Not only do both brands have similar values, but you can’t argue with the iconic pairing of hot dogs and baseball,” said Nicole Glenn, vice president of marketing at Applegate. “We are very excited for the opportunity to serve our products across the country, especially hot dogs at concessions stands, at select Minor League Baseball ballparks and hope attendees will choose Applegate during their next grocery store visit.”
The partnership gives Applegate dominant positioning throughout the MiLB digital network as a part of an integrated media plan. Additionally, the company’s messaging will be featured in ballparks across what will be the largest in-venue digital engagement network in sport and entertainment using ISM Connect technology.
Ballparks will offer “The Cleaner Wiener” — Applegate’s 100 percent grass-fed beef hot dogs — and a variety of meats from the Applegate product lineup on concession menus.
“Minor League Baseball is built on pure, authentic and fun experiences in our ballparks and making connections with fans,” said David Wright, chief marketing and commercial officer at Minor League Baseball. “Applegate employs the same principles to produce and promote clean and natural products, making this relationship an ideal pairing.”