KANSAS CITY, Mo. – Protein snacks are hot, as are all things artisan. That’s very good news for producers of craft meats sold in grocery instore delis.
But suppliers aren’t resting on their laurels. A host of new craft products that tap into snacking, health, convenience and other trends show that the category is constantly evolving to meet its customers’ needs.
Among the new deli craft meat offerings from Elizabeth, New Jersey-based Atalanta is a sliced, cooked Porchetta from the Tuscany region of Italy, says Emil Rufolo, business development manager.
The marinated and roasted product is a way for Atalanta to extend an already-successful product line, Rufolo says. “We’ve had a lot of success in bulk cooked Porchetta, so we’re excited to introduce a sliced version. More retailers are seeing growth in pre-sliced.”
Rufolo says there’s a lot of competition for bulk craft deli meats in the US. Offering sliced versions of those same products can help stores stand out. The new Porchetta product isn’t the first sliced craft meat for Atalanta, he says, and it certainly won’t be the last. “Pre-sliced has been heavy for us for the past six months. Stores are allocating more space for it.”
Costco stores nationwide will soon add the new sliced Porchetta into their deli rotations, Rufolo says. It’s the first sliced, cooked Porchetta on the market in the US, he says. Atalanta has been offering the product in bulk for about a year.
Demand for cooked craft meats in general is growing, Rufolo says, as is demand for nitrate-free meats. Atalanta’s new sliced Porchetta, sourced from Tuscany-based Salumificio Toscano Piacenti (Atalanta has the exclusive US rights), checks both of those boxes, which isn’t easy to do, Rufolo says.
“We’re certainly seeing the industry move away from nitrates, and with cooked meats, it’s always a challenge,” he says.
In addition to being nitrate-free and sliced, Rufolo says the new Porchetta product will differentiate itself by the fact that it’s not cooked sous vide and it’s flavored with Tuscan spices that will be unfamiliar to many US palates.
A new line of uncured deli meats from Battistoni Italian Specialty Meats has gained momentum since its introduction in late 2017, says Krista VanDusen, regional sales manager for Buffalo, New York-based Battistoni.
“We’re quite pleased with the reception we’ve gotten — on social media, in emails from customers and from buyers,” VanDusen says. “It’s all showing very good inroads made by uncured meats.”
Battistoni’s artisan-quality uncured meat line includes both salami and pepperoni products. Both come in half-stick and sliced versions, VanDusen says.
When the company decided to take on uncured, one challenge it faced was the fact that while many companies have rolled out uncured lines, VanDusen says, they haven’t been able to make them taste very good. Some were made by mainstream processors who use extenders and fillers.
“Consumers where chomping at the bit for something without all the chemicals” that was met by Battistoni’s high standards for quality, VanDusen says. Since the introduction of the meats, she says the word that keeps coming up in social media and other communications from consumers is “finally” —as in, “finally there’s an uncured artisan deli meat on the market that tastes great.”
Battistoni’s uncured meats have a shorter shelf life than their cured counterparts, but it’s relative. Unopened, uncured product is still shelf-stable for six months (for cured, it’s a year). Once opened, the uncured meats are good as long as they’re consumed within a couple of months, Battistoni research has shown. “Knock on wood, we’re not expecting any significant issues with oxidation,” she says.
For its uncured product, Battistoni uses cherry powder and celery powder as natural substitutes for the chemicals used in its cured meats, VanDusen says.
Battistoni’s uncured meats are currently on the shelves of Wegmans stores throughout the Northeast and in other grocery stores in Western New York, VanDusen says.
Craft meats meet craft beers
Hayward, California-based Columbus Craft Meats, a Hormel brand, will offer a limited-time-only IPA Salami this holiday season, says Caviness Drake, brand manager. The product has notes of the citrus and floral hops flavors that India Pale Ale-style beers are known for, she says.
Craft beer is hot, so it’s no surprise that Columbus, which is known for its innovations in the artisan category, is on board.
“We have a pulse on emerging flavor trends and are constantly looking at which trends will taste great in our salami,” Drake says.
Craft meats, like craft beers, are enjoying a renaissance largely because of demographic shifts, Drake says. “Millennials are a ‘foodie’ generation that love to entertain much more than previous generations,” he says. “They are searching for sophisticated eating experiences, and premium meat products deliver on that experience. As this generation continues to grow in purchasing power, we are expected to see continued growth in these premium meat products.”
Columbus continues to see “great growth” in products it’s launched in the past few years, Drake says. “Our 12-oz. Charcuterie Sampler has become a must-have holiday item, and our paninos — meat and cheese rolled together —continue to grow in popularity both as a snack and entertaining option.”
Hormel’s 2017 purchase of Columbus has opened up a “world of resources” the company didn’t have access to prior to the acquisition, Drake says.
“We have more research on our consumers now than ever before, and this will allow us to innovate for our millennial consumer more effectively,” she says. “We also have a more solid distribution system and supply chain network than before that will help the overall efficiency of our business.”
In addition, she says, Columbus can now draw on the marketing expertise of the people behind renowned brands like Spam, Skippy and Hormel Pepperoni.
In July, Columbus added to its snacking meats portfolio with the addition of its four most popular salami products in a snack-size format: Original Italian Dry Salame; Genoa Salame; Pork Raised Without Antibiotics Ever Uncured Italian Dry Salame; and Pork Raised Without Antibiotics Ever Uncured Pepperoni.
That came just two months after the company launched three new Salami & Cheese Snacks products: Pork Raised Without Antibiotics Ever Uncured Genoa Salame paired with Provolone Cheese; Pork Raised Without Antibiotics Ever Uncured Genoa Salame paired with Provolone Cheese; and Pork Raised Without Antibiotics Ever Uncured Italian Dry Salame paired with White Cheddar Cheese.
Organic, antibiotic-free, snacking
Columbus is seeing steady double-digit sales growth of its antibiotic-free products, Drake says. The company is the second leading brand in all antibiotic-free pre-packaged meats in the US.
“We have plans to continue to add to this line, and we have several antibiotic-free products in the pipeline for the next couple of years,” she says.
Other trends in deli craft meats Atalanta is capitalizing on include increased consumer demand for snacking products —and not just any snacking products.
“Snacks of the past, like unhealthy candy, are declining,” Rufolo says. “People are looking for healthier snacks, and the meat category is now being perceived as healthy.”
Snacking, healthy and convenient —they’re three distinct hot trends, and a new line of trays from Atalanta hits on all three, Rufolo says. The line features 2 ozs. of a craft meat paired with 2 ozs. of breadstick or other carb.
Two items in the Don Juan-branded line include prosciutto paired with a traditional breadstick and chorizo paired with pica, a Spanish take on breadsticks. Atalanta believes the product will stand out in the market because a lot of competing snack trays currently on the market use domestic meats. The Don Juan snack trays will feature Spanish and Italian meats.
Expect to see more such imported products in the market, Rufolo says. More European companies are jumping through the hoops of getting USDA-certified so they can tap into surging demand among Americans for premium protein products.
In addition to its new uncured line, Battistoni has introduced a new and improved version of its organic pepperoni, VanDusen says.
Battistoni’s earlier version of organic pepperoni was all-beef because it couldn’t source enough organic pork, she says. True pepperoni is mostly pork with a little bit of beef. “It got mixed reviews,” VanDusen says.
Now the company has found a reliable enough supply of organic pork to do a true organic pepperoni, which VanDusen believes to be the first of its kind on the market. “People have been waiting for it, and quite a few customers have picked it up,” she says.
Looking ahead to the first quarter of 2019, Battistoni plans to roll out smaller versions of many of its salamis, soppressatas and other artisan meats, VanDusen says.
Many of Battistoni’s competitors have switched from 10 oz to 8 oz packs, and the company’s retailers asked Battistoni to do the same so product could be priced competitively, she says.
Battistoni also will roll out a new logo for all of its packaging in 2019, VanDusen says.