LIVINGSTON, Calif. – Based on what company officials believe to be a resurgence in consumers utilizing QR scannable technology, Foster Farms announced its brand of on-package QR code, DORI. As the acronym indicates, the technology will be used to communicate deals, origin information, recipes and information to customers who scan the QR codes using their smartphones. The codes will be a part of the packaging on all Foster Farms fresh chicken lines.
According to Ira Bell, director of communications for the poultry company, the technology platform is an effective manner to showcase features about Foster Farms products, including convenience, production information and savings opportunities.
“As more shoppers and retailers embrace scannable technology, including QR codes, we see DORI as a new channel to deliver information about our products and reward our loyalists,” she said.
In a press release, the company cites data from technology analysts that projects the number of QR code coupons redeemed by consumers using smartphones to top 5.3 billion by 2022.
Foster Farms will promote the DORI program with point-of-purchase signage at retail outlets in addition to supporting it on its social media platforms. The company plans to expand the use of the QR codes on all of its product offerings by 2019.