ATLANTA – McAlister’s Deli will test a new prototype restaurant in the company’s hometown of Atlanta in September.
Parent company FOCUS Brands said the new design reflects customers’ view that McAlister’s is a community gathering place, according to rigorous customer research and feedback. “The new design will have an open look and feel, featuring a community table that can seat large groups to encourage get-togethers and neighborhood connections,” the company said. “There will also be a community-themed mural and photo wall highlighting neighborhood patrons and landmarks, unique to each restaurant.”
Key features of the prototype restaurant include:
- An on-the-go counter at the front of the restaurant for easier pickup.
- A dedicated pickup window for on-the-go orders and catering pickup.
- A check-in touchscreen for the pickup window queue.
- McAlister’s iconic sweet tea will also be available at the front counter for improved guest engagement.
A new logo and employee uniforms are part of the McAlister’s brand refresh.
“This is the first evolution for McAlister's since our brand opened its doors in Oxford, Mississippi in 1989,” said Joe Guith, president of McAlister’s Deli. “Whether our guests are socializing while enjoying our signature hand-crafted food or choosing us for their busy family’s on-the-go meal experience, McAlister’s brings to life a space that's truly part of the neighborhood and meets the needs of our guests.”
Additionally, a new “kids and family” program will feature an easy-to-follow format presented at children’s eye level to encourage participation in the decision-making process. The menu for children will include affordable items made with better-for-you ingredients. Custom Activity Kits will include age-appropriate, interactive games and “thought starters” that can be enjoyed by the whole family.