Vivera plans to launch its plant-based 'steak' product at British retailer Tesco.
HOLTEN, The Netherlands – Vivera, a leading manufacturer of plant-based meal components, plans to sell the company’s newest product, plant-based “steak,” at Tesco, a British supermarket chain.

The steak facsimile is made with wheat, soy and other ingredients. The product joins Vivera’s portfolio of more than 40 meat alternatives. Vivera will officially unveil the product at the PLMA exhibition May 29 and 30 at the RAI Amsterdam.

In June, the company will start selling the product in other European countries starting with Germany, France and Italy.

“A large group of vegetarians, vegans and flexitarians has been very interested in such a product for years,” Gert Jan Gombert of Vivera said in a statement. “With the breakthrough of its market introduction and large-scale production, a large group of consumers can enjoy this very tasty plant-based product.

“The smell, taste and bite can hardly be distinguished from real steak and we are convinced that this product will meet a large need of consumers,” Jan Gombert said. “It is very important that we eat less meat, both for our own health, animal welfare and for our planet. Innovative and high-quality plant-based products can make a significant contribution here.”

Vivera already has started mass production of the plant-based steak and expects to manufacture several million pieces this year. Vivera is one of the three largest plant-based product makers in Europe with a production capacity of more than a million meat replacements per week.