Smithfield officials chose one of the NFL's best-know venues for tailgating to set a world record.
Record Breaking
Guinness World Records Adjudicator, Philip Robertson, was on hand to ensure participants met the requirements to set the record for the Largest Grilling Lesson. To set the record, Smithfield needed at least 250 participants to take part in the lesson at a single venue for a minimum of 30 minutes using the same equipment to cook two separate cuts of meat on grills.
“We need a set of criteria where people could compete, and somebody else could attempt later on,” Robertson said.
In addition to receiving instructions from the best pitmaster [Lilly] and grillmaster [Kolman] in the barbecue business, more than 100 participants received a free Weber 22-inch kettle grill or Weber iGrill Mini, while others received commemorative Grizzly Grip Rock cups, giveaways and coupons.
Emily Detwiler, director of fresh pork marketing for the Smithfield brand, also discussed why Arrowhead Stadium was the perfect place to kick off its summer events while showing off some of the company’s new product.
“It’s Kansas City. It’s the heart of barbecue country,” she said. “We’ve got about 400 Smithfield employees in the area. We love barbecue and all the pitmasters around here.
“I had no doubt that we would successfully set the Guinness World Records title for the Largest Grilling Lesson – and what better way to kick off our national ‘Get Grilling America’ campaign than by grilling fresh pork with the best people and pitmasters around,” she said.
