TUCKER, Ga. – During the 2011 International Poultry Expo, the US Poultry & Egg Association Industry Education Program will examine the "Benefits of Modern Poultry Production." The world's largest poultry industry event is scheduled January 26-28, at the Georgia World Congress Center in Atlanta.

Two of America's prominent agriculture advocates will be featured during the session: Matt Lohr, commissioner of the Virginia Department of Agriculture and Consumer Services; and Trent Loos, commentator, author, and rancher. They will respond to activist groups and their assault against the poultry industry and animal agriculture, and emphasize the importance of communicating the value and achievements of modern agriculture.

"The poultry industry and agriculture in general are under constant attack from animal rights groups, environmental activists, and others who often don't understand or don't care about the facts," said Pete Martin, program chairman, Mar-Jac Poultry. "Modern farming practices and advances in technology continue to enhance the American farmer's ability to produce safe and affordable food while caring for their animals and protecting the environment. This program will focus on the benefits of today's food production practices and why we must continue to tell our story.”

"Creating Magic in the Poultry & Egg Industry" is another program highlight. Lee Cockerell, retired executive vice president of operations for Walt Disney World Resort, will examine the difference between management and leadership, and explain how to set an organization apart in the eyes of employees and customers.

In addition, other education programs will include the Poultry Market Intelligence Forum, Animal Agriculture Sustainability Summit, Hatchery-Breeder Clinic, Salmonella and Campylobacter Reduction Conference and other issue-specific workshops.