Cuisine Solutions prides itself on product customization. “We will search all regions of the Earth to fulfill our customers’ needs,” Brennet said. “Whether they desire all-natural, farm-raised, antibiotic-free, organic, free-range, halal-certified, vegetarian, low-calorie or locally sourced products, we readily adapt ourselves to their needs and constraints to create the highest-quality products for them.” This ranges from grass-fed, free-range, antibiotic-free beef and lamb from New Zealand, Australia and Uruguay, to farm-raised Wagyu beef from Idaho and organic chicken from Virginia, the company’s home state, making the chicken a locally sourced ingredient.
An increasingly prominent clean-label retail brand is Evol from Evol Foods, a division of Boulder Brands USA Inc., Boulder, Colo. The company started out with frozen burritos and now plays in the frozen meals – both single-serve and multi-serve – categories. Most include a meat and poultry component.
“We make real food from ingredients you can understand and pronounce – ingredients you can find in your pantry at home,” said Andrew Jaffe, vice president of marketing. “Our products are always free of preservatives, antibiotics, artificial ingredients and synthetic growth hormones. Our chicken, beef, pork, eggs and cheese come from animals raised in the US without the use of antibiotics and never fed animal by-products.”
These players are helping define clean label, much like Whole Foods’ forbidden ingredient list characterizes the term natural. Their opinion counts.