In order to meet a growing consumer demand for hot, nutritious breakfast products lower in fat, the company has recently been expanding its breakfast sandwich business. The idea behind this new product came from consumer research, which showed mothers have a need for a nutritious breakfast alternative for their children. The product also needs to taste great and be easy to prepare – especially for hectic mornings before school.
"We listen to our customers to keep our product offerings in tune with their changing needs,” said Larry Odom, president and CEO. “The new Turkey Sausage Biscuits are a perfect solution for families seeking a new breakfast option. They have 60% less fat than our regular Sausage Biscuits, contain no MSG and have only 100 calories per sandwich."
“The suggested retail price on our 12-count Turkey Sausage Biscuits is $5.99,” Mark Newell, director of marketing, Odom's Tennessee Pride Sausage Inc., told MEATPOULTRY.com.
The new product is being offered to all Tennessee Pride retail customers and is available in various grocery stores, including Bi-Lo, Food City, Food Lion, Hy-Vee, Ingles, Jewel, Kroger, Lowes, Piggly Wiggly, Publix, Schnuck's, Shopper's Food Warehouse, Shop 'n Save and Walmart.
Odom's Tennessee Pride is one of the largest sausage companies in the US. It is family-owned and based in Madison, Tenn. The company manufactures and markets fresh breakfast sausage, breakfast sandwiches, fully cooked products, sausage gravy and appetizers for retail and foodservice distribution throughout the US.