The manufacturer, fabricator and first-line receiver of products began shipping to four re-distributors this month. It plans to expand that network with additional re-distributors in the coming months.
"The significance of a re-distributor network is it will allow the company to acquire an expansive customer base, affording larger volumes of product sales and broader brand recognition,” said Victor Petrone, Diamond Ranch Foods CFO/COO. “This, in turn, gives the company more buying power with manufacturers. Re-distributors customarily receive limited credit terms, thus increasing cash flow and quality of the company's receivables.
“Establishing a re-distribution network allows Diamond Ranch Foods to create another revenue stream for the company, while allowing it to focus on its manufacturing and custom-cutting operation where the gross profit margins are highest, as well as concentrating on new product development,” he added.