VEVEY, Switzerland – Citing an “urgent need to minimize the impact of packaging on the environment,” Vevey-based Nestle S.A. on April 10 unveiled plans to make 100 percent of its packaging recyclable or reusable by 2025.

“Plastic waste is one of the biggest sustainability issues the world is facing today,” said Mark Schneider, CEO of Nestle. “Tackling it requires a collective approach. We are committed to finding improved solutions to reduce, re-use and recycle. Our ambition is to achieve 100 percent recyclable or reusable packaging by 2025.”

Nestle said its focus will be on three core areas: eliminating non-recyclable plastics, encouraging the use of plastics that allow better recycling rates, and eliminating or changing complex combinations of packaging materials.

To achieve its goals, Nestle is committing to working with value chain partners and industry associations to explore different packaging solutions to reduce plastic usage, facilitate recycling and develop new approaches to eliminate plastic waste. Additionally, the company said it plans to label its plastic products with recycling information to help consumers dispose of it properly.